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Fractional Marketing Leadership

Specialized marketing expertise and guidance without the full-time commitment and cost of hiring a permanent marketing executive.

fractional marketing leadership

Areas of Marketing Expertise

Marketing Strategy

  • Establish clear goals and objectives, allowing for a more focused and effective approach to marketing

  • Identify and target the right audience, ensuring resources are not wasted on reaching those unlikely to be interested

  • Differentiate your brand from competitors, creating a unique identity and value proposition to attract and retain customers

  • Build a framework for measuring and evaluating the success of marketing initiatives, allowing for continuous improvement and refinement over time

Content Marketing

  • Increase brand awareness with valuable and informative content that resonates with your target audience

  • Improve search engine rankings with high-quality content

  • Establish trust and credibility with your target audience and increase conversions

Brand Awareness

  • Build brand loyalty, which can lead to repeat business and positive word-of-mouth recommendations

  • Differentiate your brand in highly competitive industries

  • Engage with your customers to gain valuable feedback and insights to improve your product or service

Product Marketing

  • Leverage targeted messaging and marketing channels to reach a wider audience and generate more interest

  • Highlight unique features, benefits, and value propositions to create a competitive advantage 

  • Gain valuable insights into customer needs, preferences, and pain points to inform product development and improve the overall customer experience

Event Management

  • Efficiently allocate resources, streamline processes, and optimize the use of time

  • Maximize revenue by identifying opportunities for cost savings and lead generation

  • Leave a lasting impression on attendees and enhance the brand image

Fractional CMO

Elizabeth Venafro

Fractional CMO and Marketing Executive

Elizabeth is a B2B and B2G marketing executive with over 18 years of experience in start-up, growth, and public organizations across diverse industries, including technology, life sciences, and government. She currently serves as a fractional CMO for several clients, providing them with executive-level marketing support without the commitment or expense of a full-time employee.

Most recently, Elizabeth was the VP of Marketing and Growth at Sorcero, the leading language intelligence platform, enabling 4 of the top 5 global life sciences organizations to gain clarity and complete visibility on the efficacy and impact of their scientific engagement on patient outcomes. Before joining Sorcero, Elizabeth worked as the Director of Marketing at AI-powered software companies Omnilert and Unison. She was also a Co-Founder and Managing Partner of Konvergent, as well as the Director of Global Marketing Communications for medical device manufacturer K2M (acquired by Stryker) from start-up through IPO. Elizabeth was honored in the 2015 Loudoun 40 Under 40, and more recently completed the Wharton Executive Presence and Influence: Persuasive Leadership Development Program at the University of Pennsylvania.

Who have I worked with as a Fractional CMO?

Grants Management Customer
Cybersecurity Consultant Customer
Gourmet Coffee Customer
Allied Healthcare Customer Partner Customer
Cold Chain Customer
Government Contractor Customer
Automated Data Workflow Customer
App Developer Customer
Marketing Customer
AI Life Sciences Customer
environmental monitoring customer
Association management customer
content management system customer
lab sustainability customer
  • LinkedIn
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