Fractional CMO and marketing strategy

Give your marketing a clear direction

Senior marketing leadership for B2B and B2G organizations that need sharper positioning, a focused plan, and a team working toward the same business goals.

I help leaders in technology, healthcare, life sciences, and government contracting decide where to focus, what to invest in, and how to turn strategy into action.

20 years of B2B and B2G marketing experience

Discuss your marketing priorities

Explore 2027 planning

$fractional marketing leadership$

Healthcare • Life Sciences • B2B Technology • AI & Data Platforms • Government & Public Sector • Gov-Adjacent & Regulated Industries • Growth-Stage Startups • PE- & VC-Backed Companies •

Start 2027 with a plan your team can use

Turn business goals into a focused marketing plan your team can put to work.

We review your current marketing, positioning, and data, then clarify priority audiences and messages, the investments to make, and the resources you need.

You leave with a 90-day action plan with owners, milestones, and measures of progress.

Planning sprints are priced by scope, based on your priorities and the work involved.

Discuss your 2027 planning priorities →

Services

Areas of Marketing Expertise

Marketing strategy and leadership

Set marketing priorities around business goals and realistic resources.
Lead teams, partners, and budgets with a clear plan and shared accountability.
Use customer insight and performance data to decide what to improve, stop, or scale.

Content and thought leadership

Turn expertise into useful content for priority audiences.
Build an editorial plan that supports positioning, buyer questions, and sales conversations.
Develop credible thought leadership across executive communications and marketing channels.

Demand generation and sales alignment

Connect campaigns to the audiences and opportunities that matter.
Align marketing and sales on messages, qualification, handoffs, and follow-up.
Measure pipeline contribution and use results to improve the plan.

Positioning and go-to-market

Clarify who you serve, what you solve, and why buyers should choose you.
Translate complex products and capabilities into clear, credible messages.
Build launch and go-to-market plans around priority audiences, channels, and sales needs.

Conferences and events

Choose conferences and events that support your business and audience priorities.
Plan messaging, content, logistics, and team responsibilities.
Connect event activity to sales follow-up and useful measures of success.

REQUEST SCOPE DISCUSSION

Choose the support your business needs

Fractional CMO support: advisory from $3,000/month; embedded leadership from $6,000/month.

Strategy and planning sprints: scope-based engagements built around your priorities.

Executive workshops and advisory: workshops priced by scope; targeted advisory at $150/hour.

Explore services and pricing →

Elizabeth Venafro

Fractional CMO and Marketing Executive

Elizabeth is a B2B and B2G marketing executive with 20 years of experience in start-up, growth, and public organizations across diverse industries, including technology, healthcare, and government. She currently serves as a fractional CMO for several clients, providing them with executive-level marketing support without the commitment or expense of a full-time employee.

Most recently, Elizabeth was the VP of Marketing and Growth at Sorcero, the leading language intelligence platform, enabling 4 of the top 5 global life sciences organizations to gain clarity and complete visibility on the efficacy and impact of their scientific engagement on patient outcomes. Before joining Sorcero, Elizabeth worked as the Director of Marketing at several AI-powered software companies, including Omnilert and Unison, helping translate advanced technology into clear go-to-market strategy and messaging. She was also a Co-Founder and Managing Partner of Konvergent, as well as the Director of Global Marketing Communications for medical device manufacturer K2M (acquired by Stryker) from start-up through IPO.

Elizabeth was honored in the 2015 Loudoun 40 Under 40 and has recently completed executive education at the University of Pennsylvania’s Wharton School, including the Executive Presence and Influence: Persuasive Leadership Development Program and the AI Applications in Marketing and Finance program.

About