.png)
Fractional CMO for B2B and B2G
A clear marketing plan. An experienced leader to carry it forward.
I’m Elizabeth Venafro. Through EAV Marketing, I help you clarify your positioning, choose where to invest, and coordinate your team’s marketing work with senior leadership on a part-time basis.
20 years of B2B and B2G marketing experience
Healthcare • Life Sciences • B2B Technology • AI & Data Platforms • Government & Public Sector • Gov-Adjacent & Regulated Industries • Growth-Stage Startups • PE- & VC-Backed Companies •
Marketing leadership, in their words
“Elizabeth straddles strategy and execution with great ease.”
— Adri Nowell, CMO, Brightspot
“Elizabeth was an energizing force for the team, always ready to roll up her sleeves.”
— Phil Dalencour, VP of Product, Omnilert
“Elizabeth is a full-scope marketing leader and execution machine.”
— Reid Jackson, CEO, Unison
Start 2027 with a plan your team can use
Two weeks. $6,000. A focused 2027 planning sprint for a team or agency ready to execute.
We review your marketing, positioning, and data, then recommend priority audiences, messages, channels, and budget choices.
The sprint covers one agreed business priority, a leadership working session, and a final readout. You leave with a 90-day action plan with owners, milestones, and measures of progress.
Areas of Marketing Expertise
Marketing strategy and leadership
-
Set marketing priorities around business goals and realistic resources.
-
Lead teams, partners, and budgets with a clear plan and shared accountability.
-
Use customer insight and performance data to decide what to improve, stop, or scale.
Content and thought leadership
-
Turn expertise into useful content for priority audiences.
-
Build an editorial plan that supports positioning, buyer questions, and sales conversations.
-
Develop credible thought leadership across executive communications and marketing channels.
Demand generation and sales alignment
-
Connect campaigns to the audiences and opportunities that matter.
-
Align marketing and sales on messages, qualification, handoffs, and follow-up.
-
Measure pipeline contribution and use results to improve the plan.
Positioning and go-to-market
-
Clarify who you serve, what you solve, and why buyers should choose you.
-
Translate complex products and capabilities into clear, credible messages.
-
Build launch and go-to-market plans around priority audiences, channels, and sales needs.
Conferences and events
-
Choose conferences and events that support your business and audience priorities.
-
Plan messaging, content, logistics, and team responsibilities.
-
Connect event activity to sales follow-up and useful measures of success.
Choose the support your business needs
Fractional CMO support: advisory from $3,000/month; embedded leadership from $6,000/month.
2027 planning sprint: two weeks for $6,000. Other strategy projects are priced by scope.
Executive workshops and advisory: workshops priced by scope; targeted advisory at $150/hour.
Elizabeth Venafro
Fractional CMO and Marketing Executive
I bring 20 years of B2B and B2G marketing experience across technology, healthcare, life sciences, and government markets.
My earlier roles include VP of Marketing and Growth at Sorcero, Director of Marketing at Omnilert and Unison, and Director of Global Marketing Communications at K2M from startup through IPO.
Organizations I’ve worked with
Marketing Blog
Build a practical 2027 marketing plan →
Set priorities, make budget choices, and give your team a clear next step.
Explore fractional CMO services and pricing →
Compare advisory support, embedded leadership, and focused strategy projects.
