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Sorcero: Turning Complex Life Sciences AI into a Clear Market Story

A career case study in positioning, rebranding, ABM, and demand generation during Elizabeth Venafro’s tenure as Sorcero’s marketing leader.

2 min read

Matium: Building the Go-to-Market Story for a Two-Sided Materials Marketplace

How fractional marketing leadership helped Matium clarify its audiences, build a scalable GTM framework, and carry one market story across web, outreach, content, and events.

2 min read

2027 marketing planning: priorities, budget, and action.

EAV Marketing Offers a Two-Week 2027 Planning Sprint for B2B and B2G Teams

A fixed-fee planning engagement led by Elizabeth Venafro, with audience and budget priorities and a 90-day action plan for B2B and B2G teams.

2 min read

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