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Healthcare • Life Sciences • B2B Technology • AI & Data Platforms • Government & Public Sector • Gov-Adjacent & Regulated Industries • Growth-Stage Startups • PE- & VC-Backed Companies •
Areas of Marketing Expertise
Marketing Strategy
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Establish clear goals and objectives, allowing for a more focused and effective approach to marketing
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Identify and target the right audience, ensuring resources are not wasted on reaching those unlikely to be interested
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Differentiate your brand from competitors, creating a unique identity and value proposition to attract and retain customers
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Build a framework for measuring and evaluating the success of marketing initiatives, allowing for continuous improvement and refinement over time
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Incorporate AI-informed insights and emerging buyer discovery behaviors to strengthen go-to-market strategy, positioning, and decision-making
Content Marketing
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Increase brand awareness with valuable and informative content that resonates with your target audience
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Improve search engine rankings with high-quality content
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Establish trust and credibility with your target audience and increase conversions
Brand Awareness
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Build brand loyalty, which can lead to repeat business and positive word-of-mouth recommendations
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Differentiate your brand in highly competitive industries
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Engage with your customers to gain valuable feedback and insights to improve your product or service
Product Marketing
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Leverage targeted messaging and marketing channels to reach a wider audience and generate more interest
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Highlight unique features, benefits, and value propositions to create a competitive advantage
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Gain valuable insights into customer needs, preferences, and pain points to inform product development and improve the overall customer experience
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Translate complex capabilities, including AI-enabled products, into clear, credible messaging that resonates with buyers
Event Management
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Efficiently allocate resources, streamline processes, and optimize the use of time
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Maximize revenue by identifying opportunities for cost savings and lead generation
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Leave a lasting impression on attendees and enhance the brand image
What Does Fractional Marketing Leadership Cost?
Fractional CMO pricing depends on scope, business complexity, and how embedded leadership needs to be. Most engagements fall between $3,000 and $10,000 per month. Read the full pricing breakdown →
Elizabeth Venafro
Fractional CMO and Marketing Executive
Elizabeth is a B2B and B2G marketing executive with 20 years of experience in start-up, growth, and public organizations across diverse industries, including technology, healthcare, and government. She currently serves as a fractional CMO for several clients, providing them with executive-level marketing support without the commitment or expense of a full-time employee.
Most recently, Elizabeth was the VP of Marketing and Growth at Sorcero, the leading language intelligence platform, enabling 4 of the top 5 global life sciences organizations to gain clarity and complete visibility on the efficacy and impact of their scientific engagement on patient outcomes. Before joining Sorcero, Elizabeth worked as the Director of Marketing at several AI-powered software companies, including Omnilert and Unison, helping translate advanced technology into clear go-to-market strategy and messaging. She was also a Co-Founder and Managing Partner of Konvergent, as well as the Director of Global Marketing Communications for medical device manufacturer K2M (acquired by Stryker) from start-up through IPO.
Elizabeth was honored in the 2015 Loudoun 40 Under 40 and has recently completed executive education at the University of Pennsylvania’s Wharton School, including the Executive Presence and Influence: Persuasive Leadership Development Program and the AI Applications in Marketing and Finance program.
Who have I worked with as a Fractional CMO?
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