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Fractional CMO Pricing and Services
Updated: Oct 18
The right marketing engagement depends on the decisions you need to make, the resources already on your team, and how much ongoing leadership your business needs. EAV offers monthly fractional CMO support and defined projects, with scope and fees agreed before work begins.
Strategic advisory
Starting at $3,000 per month
For founders and executives who have people doing the work and need experienced guidance on strategy, positioning, priorities, and investment decisions.
Marketing strategy and prioritization.
Ideal customer profile, positioning, and messaging guidance.
Direction for internal teams and external partners.
Regular leadership discussions and review of progress.
Embedded fractional CMO leadership
Starting at $6,000 per month
For organizations that need a senior marketing leader involved consistently across planning and execution oversight. The engagement can include go-to-market strategy, budget priorities, sales alignment, team direction, and performance review.
Execution responsibilities, meeting cadence, deliverables, and capacity are defined in the proposal. The scope should reflect the resources needed to carry out the plan.
2027 planning sprint and strategy projects
2027 Marketing Planning Sprint: $6,000 fixed fee
The sprint runs for two calendar weeks after kickoff and receipt of inputs, focused on one agreed priority within one business or market segment.
It includes:
A review of your current marketing and available data.
Up to three 30-minute stakeholder interviews.
One 90-minute leadership working session.
Priority audiences and messages.
Channel and budget recommendations.
A 90-day action plan.
One 60-minute readout.
One consolidated revision.
It is designed for organizations with a team or agency ready to execute.
Campaign execution, website production, CRM configuration, original market research, customer interview programs, content production, and ongoing management are outside this engagement.
Other positioning, go-to-market, and workshop projects are priced by scope.
Targeted advisory
$150 per hour
Hourly consulting is available for clearly defined questions, strategy reviews, and short advisory assignments. A scoped project is often a better fit when the work requires several connected deliverables.
Choosing the right level of support
Start with the gap you need to close. If your team can execute but needs direction, advisory may be enough. If no one owns the marketing plan and coordinates the work, embedded leadership may be a better fit. If the need has a clear endpoint, consider a project.
A fractional CMO and a full-time CMO can both provide senior leadership. The right choice depends on the scope of the role, the resources available, and the business’s long-term needs. Time to impact varies in either model.
Discuss your priorities
Share your goals, current resources, and the decisions ahead. We’ll discuss the appropriate scope and agree on the work, fee, and timing before an engagement begins.
