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EAV Marketing Offers a Two-Week 2027 Planning Sprint for B2B and B2G Teams
EAV Marketing is offering a 2027 Marketing & Growth Planning Sprint for B2B and B2G leadership teams that need to decide where to focus, how to allocate their marketing budget, and what to put into motion first.
Led by Elizabeth Venafro, the fixed-fee $6,000 engagement runs for two calendar weeks after kickoff and receipt of inputs. It focuses on one agreed priority within one business or market segment, with a 90-day action plan for the team or agency responsible for execution.
Decisions to make before committing the budget
The sprint is designed for a business with an established offer and people or partners available to do the work. A team may be deciding which audience to prioritize, how to support a launch, or which marketing activities deserve continued investment.
The work starts with the company's business goals, current marketing, and available performance information. Leadership then works through the audience, message, channel, and budget choices that will shape the plan. Recommendations identify the trade-offs and the work the team can realistically take on.
What the engagement includes
A focused review of the current marketing plan and available performance data, plus up to three 30-minute stakeholder interviews.
One 90-minute leadership working session to resolve priorities and major trade-offs.
2027 plan and budget recommendations covering audiences, messages, channels, ownership, and key measures.
A 90-day action plan with priorities, owners, milestones, and measures of progress.
One 60-minute readout and one consolidated revision.
Senior marketing experience across B2B and B2G
Venafro brings 20 years of marketing experience across technology, healthcare, life sciences, and government markets. Her previous roles include VP of Marketing and Growth at Sorcero, Director of Marketing at Omnilert and Unison, and Director of Global Marketing Communications at K2M from startup through IPO.
Through EAV Marketing, she provides fractional CMO leadership, positioning and go-to-market strategy, and focused planning engagements.
Scope and next steps
The sprint draws on client-supplied information and a focused review of public materials. Campaign execution, website production, CRM configuration, original market research, customer interview programs, content production, and ongoing management are outside this engagement.
Start by identifying the two or three decisions your team needs to make for 2027. A 15-minute conversation can confirm fit, scope, and a delivery date.
